SEO Services for Solicitors

Typically, you’ll start seeing improvements in search rankings within 2-3 months, with significant results appearing after 4-6 months. SEO for legal practices is a long-term investment, but the results are sustainable and compound over time. Solicitors often show faster results in niche practice areas with less competition, whilst highly competitive areas like personal injury may require 6-9 months for substantial visibility improvements.

Local SEO focuses on optimising for location-based searches like “solicitor near me” or “law firm in [area]”, whilst general SEO targets broader practice area terms. For solicitors, we combine both approaches – optimising for your specialisms whilst ensuring you appear prominently in local search results across your service areas. Most legal practices benefit significantly from local SEO as clients typically search for nearby representation.

Whilst we can’t guarantee specific rankings (no legitimate SEO company can), we have a proven track record of achieving first-page results for 86% of our solicitor clients within 6 months. We focus on sustainable, long-term growth rather than quick fixes that violate search engine guidelines and could harm your professional reputation. Our data-driven approach and legal sector expertise maximise your chances of ranking success.

Absolutely. We specialise in helping legal practices compete in saturated markets through advanced SEO strategies, comprehensive digital marketing approaches, and sustained optimisation efforts. Our experience across diverse practice areas gives us the sector expertise to tackle challenging competition in fields like family law, personal injury, and commercial property where numerous firms compete for visibility.

We can conduct a complimentary SEO audit of your current digital marketing efforts and provide recommendations for improvement. Many solicitor clients come to us after unsatisfactory results elsewhere. We’ll identify gaps and opportunities to enhance your existing search performance without disrupting positive momentum or existing partnerships that deliver value.

Search engine optimisation works effectively for virtually every type of legal practice. Whether you specialise in family law, criminal defence, employment law, commercial property, wills and probate, immigration, or offer general practice services, we’ve successfully helped solicitors across all specialisms improve their search visibility and attract more clients.

We track comprehensive metrics including search rankings, organic traffic growth, enquiry generation, phone calls, consultation bookings, instruction conversions, and ultimately, revenue impact from SEO efforts. Monthly reports demonstrate clear progress against your practice objectives, focusing on meaningful performance indicators like qualified leads and case instructions rather than vanity metrics that don’t drive practice growth.

After your minimum 3-month contract period, you can cancel with 30 days’ notice. However, we’re confident in our solicitor SEO results – over 92% of legal practice clients continue working with us beyond their initial contract term due to the positive return on investment and sustained growth they experience in client acquisition throughout the year.

Yes, multi-location SEO is one of our specialities. We create individual landing pages for each office location, optimise Google My Business profiles for all premises, and ensure consistent NAP (Name, Address, Phone) citations across the web. This approach helps law firms dominate search results across multiple towns, cities, or regions they serve.

No setup fees, no hidden costs. Our SEO pricing for legal practices is completely transparent and includes everything needed to improve your search rankings and online visibility. The only additional costs might be premium tools or advertising spend for complementary campaigns, which we’ll discuss with you beforehand and get approval before implementing.

Yes, you can adjust your package at any time to match your practice needs and budget. Many solicitor clients start with our Starter package and upgrade as they see results and want to expand their digital presence. We’re flexible and supportive of your growth journey, understanding that legal practices experience varying caseload demands.

We offer SEO training sessions for your team members who want to understand the fundamentals and maintain some aspects in-house. This includes Google My Business management, basic content optimisation for practice area pages, understanding Google Analytics reports, and professional profile optimisation. We believe in empowering legal practices with knowledge and skills for long-term success.