SEO for Charities & Nonprofits

Typically, you’ll start seeing improvements in search rankings within 2-3 months, with significant results appearing after 4-6 months. SEO for charities is a long term digital marketing investment, but the results are sustainable and compound over time. Charity campaigns often show faster results in local search due to less commercial competition in specific geographic areas and cause categories.

SEO focuses on earning organic rankings in search results through website optimisation, while paid advertising involves paying for ad placements. SEO provides long term, sustainable traffic that doesn’t stop when you stop paying, making it a valuable digital marketing investment for charities with limited budgets. Many successful nonprofits use both strategies in combination for maximum reach.

While we can’t guarantee specific rankings (no legitimate SEO company can), we have a proven track record of achieving first-page results for 88% of our charity clients within 6 months. We focus on sustainable, long term growth rather than quick fixes that violate search engine guidelines and could harm your nonprofit’s reputation.

Absolutely. We specialise in helping charities and nonprofits compete in highly competitive search markets through advanced SEO strategies, comprehensive digital marketing approaches, and sustained optimisation efforts. Our experience across diverse cause areas gives us the sector expertise to tackle challenging competition and help you stand out.

We can conduct a complimentary SEO audit of your current digital marketing efforts and provide recommendations for improvement. Many charity clients come to us after unsatisfactory results elsewhere. We’ll identify gaps and opportunities to enhance your existing search performance without disrupting positive momentum or existing partnerships.

Yes, we specialise in optimising charity e-commerce sites, online donation platforms, and fundraising pages. Our strategies include product page improvements for charity shops, donation journey optimisation, technical work for large charity websites, and local SEO services for organisations with multiple physical locations or service areas.

Search engine optimisation works effectively for virtually every type of charity and nonprofit organisation. Whether you’re in healthcare, animal welfare, education, environmental conservation, international development, arts and culture, or social services, we’ve successfully helped organisations across all charity sectors improve their search visibility and attract more supporters.

We track comprehensive metrics including search rankings, organic traffic growth, donor acquisition, volunteer sign-ups, beneficiary enquiries, and ultimately, mission impact from SEO efforts. Monthly reports demonstrate clear progress against your organisational objectives, focusing on meaningful performance indicators like donation conversions and support enquiries rather than vanity metrics.

After your minimum 3-month contract period, you can cancel with 30 days’ notice. However, we’re confident in our charity SEO results – over 92% of nonprofit clients continue working with us beyond their initial contract term due to the positive return on investment and sustained growth they experience in supporter acquisition and mission reach.

No setup fees, no hidden costs. Our SEO pricing for charities is completely transparent and includes everything needed to improve your search rankings and online visibility. The only additional costs might be premium tools or advertising spend for complementary campaigns, which we’ll discuss with you beforehand and get approval before implementing.

Yes, you can adjust your package at any time to match your charity’s needs and budget. Many nonprofit clients start with our Starter package and upgrade as they see results and want to expand their digital marketing presence. We’re flexible and supportive of your growth journey, understanding that charity budgets can fluctuate with fundraising cycles.

We offer SEO training sessions for charity staff and volunteers who want to understand the fundamentals and maintain some aspects in-house. This includes Google My Business management, basic content optimisation for impact stories, understanding Google Analytics reports, and Search Console navigation for ongoing monitoring. We believe in empowering charities with knowledge and skills.